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THE BEGINNING
“It got me in a theatre-hairstylist’s studio at the end of 70s: At the early age of eleven I was being dressed up as a little Santa Claus for a Christmas party. Seated between many different kind of wigs, being able to watch the hairdresser washing and styling a real hair and able to smell the unfamiliar sent of the mastix resin that he used in order to stick the facial hair onto my face, I was experiencing the awesome transformation from little boy to old man. This event had such an impact on me that I become a make-up artist myself.
Orlando Bassi, Founder
ATELIER BASSI
Founded in Buchs in 1990, Atelier Bassi specialized in high-quality wigs and makeup artwork for theater, film, and TV. Not long after its foundation, the company was granted distributorship by the Dutch theater cosmetic brand GRIMAS for Switzerland and Italy. Atelier Bassi also began to develop innovative products such as a special aluminum makeup case, which achieved great popularity among cosmetic enthusiasts.
FROM SWITZERLAND TO ASIA
Orlando Bassi had an intuition: to make reasonably priced theater and film wigs with no compromise on quality. Producing in Asia became the first option to follow up on the new pursuit, Giuseppe Abbate, Atelier Bassi started to have its products manufactured in Indonesia. Almost every two months, they would fly to Java and Bali, supplying the companies with new hair and new orders and carrying back the finished product to Switzerland.
ATELIER BASSI IN BALI
To be able to react more flexibly to market demands, after a couple of years, Atelier Bassi gave birth to a new wig production company on the tropical island of Bali. The local Balinese Nengah and Wayan were trained and instructed in Switzerland in the art of wig making to maintain the high standard Atelier Bassi is known for.
THE INTERNATIONAL BREAKTHROUGH
In 1997, Atelier Bassi attended the first international exhibition for theater and film makeup artists in Hollywood. Atelier Bassi was the only wig manufacturing company at this exhibition and received enormous feedback. Top film producers, producers of well-known TV series, theaters, and opera houses were excited about the products, leading to enormous success in the US. The new collaboration with the Metropolitan Opera New York was the bridge to work with opera houses in the United Kindom, France, and Italy. Later on, personal wig makers of famous actors and musicians contacted us, and big Hollywood productions began to buy wigs and hairpieces from Atelier Bassi.
EXPANSION AND INNOVATIONS
In the 2000s, Atelier Bassi launched several new ventures in the years following:
"4Make-Up" the professional special effects makeup line.
"TIGA-D" the production line for special effects prosthetics for the film and entertainment industry.
"TAS MERAH" the line of make-up bags and accessories.
"MOVIE STUDIO BALI" founded in 2009, is Bali’s first professionally equipped film studio, located directly next to the wig manufacturing company.
THE TRANSITION
TO CORPORATION
After Giuseppe Abbate left the company in 2010, Orlando decided to turn Atelier Bassi into a corporation. Although Atelier Bassi has grown into a large company, it still maintains that personal customer policy. Every customer, regardless of size or importance, is served with the same professionalism and will enjoy the same individual advice.
TODAY
Orlando has been living in Bali since 2003, where he continues to turn his ideas into reality.
Several new ventures are simmering in the pot, ranging from 'GluHU,' the innovative Professional Silicon-Based Lace Adhesive System for professional use with wigs and facial hair, to 'Bali Film Land,' one of the largest movie centers in all of Asia.
We're eagerly waiting to see what comes next
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THE BEGINNING
“It got me in a theatre-hairstylist’s studio at the end of 70s: At the early age of eleven I was being dressed up as a little Santa Claus for a Christmas party. Seated between many different kind of wigs, being able to watch the hairdresser washing and styling a real hair and able to smell the unfamiliar sent of the mastix resin that he used in order to stick the facial hair onto my face, I was experiencing the awesome transformation from little boy to old man. This event had such an impact on me that I become a make-up artist myself.
Orlando Bassi, Founder
ATELIER BASSI
Founded in Buchs in 1990, Atelier Bassi specialized in high-quality wigs and makeup artwork for theater, film, and TV. Not long after its foundation, the company was granted distributorship by the Dutch theater cosmetic brand GRIMAS for Switzerland and Italy. Atelier Bassi also began to develop innovative products such as a special aluminum makeup case, which achieved great popularity among cosmetic enthusiasts.
FROM SWITZERLAND TO ASIA
Orlando Bassi had an intuition: to make reasonably priced theater and film wigs with no compromise on quality. Producing in Asia became the first option to follow up on the new pursuit, Giuseppe Abbate, Atelier Bassi started to have its products manufactured in Indonesia. Almost every two months, they would fly to Java and Bali, supplying the companies with new hair and new orders and carrying back the finished product to Switzerland.
ATELIER BASSI IN BALI
To be able to react more flexibly to market demands, after a couple of years, Atelier Bassi gave birth to a new wig production company on the tropical island of Bali. The local Balinese Nengah and Wayan were trained and instructed in Switzerland in the art of wig making to maintain the high standard Atelier Bassi is known for.
THE INTERNATIONAL BREAKTHROUGH
In 1997, Atelier Bassi attended the first international exhibition for theater and film makeup artists in Hollywood. Atelier Bassi was the only wig manufacturing company at this exhibition and received enormous feedback. Top film producers, producers of well-known TV series, theaters, and opera houses were excited about the products, leading to enormous success in the US. The new collaboration with the Metropolitan Opera New York was the bridge to work with opera houses in the United Kindom, France, and Italy. Later on, personal wig makers of famous actors and musicians contacted us, and big Hollywood productions began to buy wigs and hairpieces from Atelier Bassi.
EXPANSION AND INNOVATIONS
In the 2000s, Atelier Bassi launched several new ventures in the years following:
"4Make-Up" the professional special effects makeup line.
"TIGA-D" the production line for special effects prosthetics for the film and entertainment industry.
"TAS MERAH" the line of make-up bags and accessories.
"MOVIE STUDIO BALI" founded in 2009, is Bali’s first professionally equipped film studio, located directly next to the wig manufacturing company.
THE TRANSITION TO CORPORATION
After Giuseppe Abbate left the company in 2010, Orlando decided to turn Atelier Bassi into a corporation. Although Atelier Bassi has grown into a large company, it still maintains that personal customer policy. Every customer, regardless of size or importance, is served with the same professionalism and will enjoy the same individual advice.
TODAY
Orlando has been living in Bali since 2003, where he continues to turn his ideas into reality.
Several new ventures are simmering in the pot, ranging from 'GluHU,' the innovative Professional Silicon-Based Lace Adhesive System for professional use with wigs and facial hair, to 'Bali Film Land,' one of the largest movie centers in all of Asia.
We're eagerly waiting to see what comes next.
Werdenberger & Obertoggenburger
Orlando Bassi has established a wig manufacturing facility on the Indonesian Island of the Gods.
Volksblatt
Orlando Bassi: Between thirty and forty percent of Broadway wigs come from us BUCHS - The trained hairdresser and make-up artist Orlando Bassi founded the Atelier Bassi in Buchs in 1990 and fulfilled his long-cherished dream.
SWISS INFO
The shorn locks of Indian women are prized worldwide for high-end wigs and hair extensions, but growing domestic demand could mean shortages for Hollywood and Broadway.
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